RICH LE
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Strategy

It's more than drawing on a whiteboard and saying the word "disruptive".
Presenting a diagram that shows how the client's digital properties work together
Running a design sprint workshop to quickly ideate and execute on a design.
Created a diagram to rally the team around time constraints
Leading the composition of an approach to hit targets within constraints
Breaking down the design challenge and laying out an approach with supporting tactics
A persona created to align the team on who our user might be
Whiteboarding with client to identify potential features and functionality
A slide made to show the client the KPIs and flow

Definition

We concretely identify important aspects of our approach early and often. The objective is to dispel confusion around what we’re trying to solve, validate the problem, and to determine whether it should be included within the current scope. To take it a step further, establishing KPI’s (key performance indicators) enable measurement of success. When later iterating on a design, I can better distinguish what works from what doesn’t, and therefore make coherent recommendations for or against future tactics. 

Alignment

Design strategy and approach will always be defined by the needs of a particular project, however you should always at baseline ensure that everyone is moving as a cohesive team (including external stakeholders). Conflict is part of the process, but has to be addressed early and often. To facilitate, I have a toolbox of exercises take teams cohesively from brainstorms to initial iterations of a product. Keeping the team aligned ensures a project is executed thoughtfully and smoothly. 

Project  planning  &  Scope

Thinking about what it will take to execute on a tactic. By now I would have asked about any constraints that need to be considered such as timeline and budget. Taking those considerations into account I may lay out several approaches but recommend the one that best suits the imperative. 
Design

Establish  Your  Strategic  Direction

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Rich  Le

"Don't make things consistent only for the sake of consistency."
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  • research
  • strategy
  • design
  • case studies
  • contact